How to Reach Customers with Engaged Communities

By Francis

Click here for the audio version.

What can be done about the apparent high level of dissonance between local brands and their respective customers? Most executives and customers at companies like JPS, Digicel and NCB want a close, trusted relationship, but why do managers complain that this outcome is harder to deliver than ever?

As a consumer, I notice that the brands I frequent spend a lot of time and energy shouting (i.e. advertising) at me. …read more

Source:: How to Reach Customers with Engaged Communities

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