How to Reach Customers with Engaged Communities

By Francis

Click here for the audio version.

What can be done about the apparent high level of dissonance between local brands and their respective customers? Most executives and customers at companies like JPS, Digicel and NCB want a close, trusted relationship, but why do managers complain that this outcome is harder to deliver than ever?

As a consumer, I notice that the brands I frequent spend a lot of time and energy shouting (i.e. advertising) at me. …read more

Source:: How to Reach Customers with Engaged Communities

Why Your Business Needs a Mature Relationship to Standards

By Francis

You can find the audio version of this article here.

We Jamaicans have a difficulty noticing high standards, even when they hit us right in the face. This habit ruins organizations when leaders are the worst culprits.

For example, even our savviest business leaders sometime fall for hucksters who promise miracle “opportunities” which provide instant, effortless riches.

Case in point: I recall intelligent friends trying to convince me that Olint and Cash Plus were legitimate ventures being …read more

Source:: Why Your Business Needs a Mature Relationship to Standards