The Missing Run: Why Your Innovation Efforts Remain Uninspiring and Empty

As the person responsible for driving innovation in your organisation, you have probably sat through a version of this conversation more than once. The leadership team agrees that a new category is needed. Everyone nods. A workshop is scheduled. Consultants are hired, sticky notes are deployed, and three months later the team resurfaces with a …

The CEO Who Solved Everything and Inspired No-one

You are putting in serious effort to motivate your team — and it still isn’t working. The hours are long, the intent is genuine, and the results are stubbornly flat. Before you blame your communication strategy, your budget, or your personality, consider a different diagnosis entirely. Two fictional CEOs illustrate the problem. Marcus is a …

Ep 36 – Why SWOT Isn’t the Problem: How We Use It Is

This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Today, your executive team fills SWOT boxes in 90 minutes and calls it strategy. Tomorrow’s competitive landscape will punish that superficiality mercilessly. Chris Fox predicts the emerging standard: double-barreled insight generation that combines intellectual analysis with visceral pattern recognition. The companies …

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