The Moment I Realised My Story Library Was Too Small

There is a specific kind of professional humiliation that doesn’t arrive with a bang. It sneaks in quietly, while you’re nodding, performing competence, convinced the conversation is going well. Mine arrived fifty minutes into a live podcast recording with Seth Godin. I was mid-interview. The mic was hot. And somewhere between his twelfth and thirteenth …

Your Mission-Driven Organization Deserves Better Strategy Tools

Picture a familiar scene in a non-profit organization. A hotel conference room. Flip charts on easels. A two-day offsite that everyone has blocked out on their calendar and quietly dreaded. The exercises begin. Strengths, weaknesses, opportunities, threats. Stakeholder maps. Priority matrices. The team engages dutifully, filling in the boxes, generating the language that planning retreats …

Ep 34 How Do Leaders Make Decisions When There’s No Time and No Certainty?

This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Your company is bleeding. The tariff just hit. Your board wants answers. You have 48 hours. But sometimes the brutal truth is that the warning signs were there 20-years ago. In this episode, Marcel Melzer stops the scroll with his contrarian …

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