Author: Francis Wade

How do you get groups of people to take non-sales related actions? Is it a matter of using a catchy graphic or video to tell them what to do? Or interrupting them while they are doing something else? Or applying pressure with multiple reminders? Sales and marketing professionals aren’t confused: persuasive messaging is required to...

Could you make a mistake and offer the wrong gift to employees during the holiday season? What if it’s based on outdated assumptions that do more harm than good? Here are some findings from recent research to ensure your organization makes the most of the occasion. The season for giving gifts to staff is fast approaching...

Innovation is hard. What is the hit-rate like for new products and services in your organization? If the track record is poor, then you may need to delve into the hidden drivers of behaviors in your target market. Most innovation in Jamaica follows the same process. First, someone high enough in the company has a...