How to create and dominate business categories

In your company’s strategic planning activities, you hope to make more than incremental improvements. Instead, your team dreams of brilliant decisions and breakthrough results. But are these a matter of luck? While fortune plays a role, Digicel’s introduction to the mobile telephony market is an example of a new competency: “category design.” Christopher Lochhead would …

Learning Long Term Planning from Tennis’ Williams Sisters

You know your company should be crafting long-term, post-COVID plans. Why? The pandemic has created once-in-a-lifetime opportunities waiting to be exploited. But you have been so busy just keeping the organization alive that you either have half-a-plan, or none at all. Should you make the investment in strategic planning now even though the times remain …

Scroll to top