Have some people in your company become reaction-machines? In other words, do they run around all day responding to the latest crisis? Deep down, you know they are inefficient, but what can you do to shift to a culture in which the future is created rather than feared? There is a debate raging within C-suites …
Category: Strategy
Why Your “Non-Specific Vision” Has Stopped Inspiring Staff
We all know what it’s like to be inspired by a vision of the future. It feels good, as if we are responding to a higher purpose. But why do corporate visions fall often flat? In 1991, I led a vision statement exercise for my AT&T, New Jersey organization. The project took several weeks and …
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Best timeline for strategic plans
You are about to begin a fresh round of strategic planning. The team is eager, but before the retreat starts, you have a tricky decision. What length of time should your organization create a plan for? Some already have strong opinions. The head of sales wants a 2-year plan. He needs the retreat to be …