Since 2003
Too many executives are unaware of game-changing ways their markets are shifting. Their post-COVID audience of prospects and customers now expects more than message blasts. Instead, they require your company to become better attuned to their unmet needs. Fail to do this and they switch to competitors. Remember the days when advertising meant print, display, …
Continue reading "Shifting to online methods of reaching prospects"
Too many executives are unaware of game-changing ways their markets are shifting. Their post-COVID audience of prospects and customers now expects more than message blasts. Instead, they require your company to become better attuned to their unmet needs. Fail to do this and they switch to competitors. Remember the days when advertising meant print, display, …
Continue reading "Shifting to online methods of reaching prospects"
How do you craft a strategic plan for a group of companies? Why do so many efforts end up with nothing more than “last-year’s-plan-plus-5%?” Discard this path of least resistance if you hope to capitalize on COVID opportunities. Conglomerates are, in the best of times, difficult to plan for. Units compete for resources in different …
Continue reading "How to Tackle the Problem of Conglomerate Strategy"