An engaged staff full of bright ideas? This is clearly an aspiration for most leaders. But what happens when employees, armed with a dose of courage, create more noise than anything else? What should organizations do when people pick up the habit of simply speaking what’s on their mind, with little commitment behind their words? …
Category: innovation
Stop Your Brainstorming for Better Innovations
Where should good ideas for new products and services come from? Does the customer know best or not? Answer these questions correctly and your company could launch a series of winning offerings. Is the customer always right? Steve Jobs argued otherwise: “By the time you build what they say they want, they have moved on …
Continue reading "Stop Your Brainstorming for Better Innovations"
Shifting to online methods of reaching prospects
Too many executives are unaware of game-changing ways their markets are shifting. Their post-COVID audience of prospects and customers now expects more than message blasts. Instead, they require your company to become better attuned to their unmet needs. Fail to do this and they switch to competitors. Remember the days when advertising meant print, display, …
Continue reading "Shifting to online methods of reaching prospects"