Since 2003
In times past it was fashionable for corporate leaders to craft vision statements with commitments to be “number one” and “world class”. Lately, these have become less popular, with good reason. They are a sign of lackluster thinking which signals a lack of detailed planning. Corporate leaders tend to fit a particular profile. They show …
Continue reading "Why “We’re Number One!” Goals Have Become Useless"
In times past it was fashionable for corporate leaders to craft vision statements with commitments to be “number one” and “world class”. Lately, these have become less popular, with good reason. They are a sign of lackluster thinking which signals a lack of detailed planning. Corporate leaders tend to fit a particular profile. They show …
Continue reading "Why “We’re Number One!” Goals Have Become Useless"
Too many executives are unaware of game-changing ways their markets are shifting. Their post-COVID audience of prospects and customers now expects more than message blasts. Instead, they require your company to become better attuned to their unmet needs. Fail to do this and they switch to competitors. Remember the days when advertising meant print, display, …
Continue reading "Shifting to online methods of reaching prospects"