By Francis The audio version of this article can be found here, plus an archive of past publications What allows a few corporate leaders to take risks so effortlessly? And why are so many of the rest over-cautious, trapped in behaviors that leave staff uninspired and disengaged? These tough questions resist one-size-fits-all answers but much...
Category: Francis Wade
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How to Reach Customers with Engaged Communities
By Francis Click here for the audio version. What can be done about the apparent high level of dissonance between local brands and their respective customers? Most executives and customers at companies like JPS, Digicel and NCB want a close, trusted relationship, but why do managers complain that this outcome is harder to deliver than...