January 10, 2020 There are many reasons being given for our lack of economic growth and corporate profitability. I suggest a different one, aptly named by columnist and friend Dennis Chung: “The Hole in the Fence Theory.” We Jamaicans love a business rebel; the person who finds a hole in the fence to a concert...
Category: Francis Wade
On Ways to Persuade Others to Act
How do you get groups of people to take non-sales related actions? Is it a matter of using a catchy graphic or video to tell them what to do? Or interrupting them while they are doing something else? Or applying pressure with multiple reminders? Sales and marketing professionals aren’t confused: persuasive messaging is required to...
How to Reward Your Employees Effectively
Could you make a mistake and offer the wrong gift to employees during the holiday season? What if it’s based on outdated assumptions that do more harm than good? Here are some findings from recent research to ensure your organization makes the most of the occasion. The season for giving gifts to staff is fast approaching...