Why Your 2050 Strategy Must Start Today: Lessons from a 15-Year Failure

Will your organization survive the next 25 years? More importantly, are the decisions you’re making today planting the seeds of future irrelevance? The US Coast Guard wrestled with these questions and discovered something counterintuitive: to truly understand today’s challenges, you need to view them from 25 years in the future. Their Project Evergreen initiative proved …

The YouTube Strategy School: Why Your MBA Didn’t Teach You Strategic Thinking

Annie’s hands trembled as she reread the email from her CEO. “Let’s talk about developing your strategic capabilities.” She’d just earned her MBA with honors, landed a promotion to Chief Marketing Officer, and crushed her Strategic Planning course with an A-. Now, three weeks before Christmas, her boss wanted to discuss her lack of strategic …

The Uncomfortable Truths About Good Leadership

Two CEOs retired recently from similar-sized companies. Their departures couldn’t have been more different—and neither could the legacies they left behind. Michael’s farewell was everything you’d expect from a beloved leader. The board praised his “collaborative leadership style” in glowing terms. His team genuinely mourned his departure. Government officials attended his retirement celebration. By every …

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