Ep 32 – From Idea Overload to Execution – A Strategist’s Guide to Prioritization

This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Your organization has 37 brilliant projects. You have bandwidth for maybe 5. Now what? This is the reality facing leaders everywhere: expensive master plans that deliver impressive lists of initiatives but zero guidance on which ones to actually pursue. Meanwhile, your …

Stop Calling It Recovery: Why Your Business Needs a Different Target

When disaster strikes, the language leaders choose reveals everything about their future. In late October 2024, Hurricane Melissa tore through Jamaica as a Category 4 storm, causing widespread devastation. Within days, business leaders across the island were using the same word: “recovery.” Getting back to where they were before the hurricane hit. But here’s the …

Unreliable Inspiration | Engage Others with Category Design Like Fosbury

Imagine your executives are adopting a dangerous belief: people only perform when threatened by crisis. When the building is on fire, performance soars. When competitors attack, teams mobilize. When survival is at stake, magic happens. This point of view sounds plausible, but it should worry you. Yes, crises can bring out extraordinary levels of commitment …

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