Ep 34 How Do Leaders Make Decisions When There’s No Time and No Certainty?

This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Your company is bleeding. The tariff just hit. Your board wants answers. You have 48 hours. But sometimes the brutal truth is that the warning signs were there 20-years ago. In this episode, Marcel Melzer stops the scroll with his contrarian …

When the Future Lives in One Person’s Head

What a European tech giant understands about strategy that most boardrooms never will There is a particular kind of corporate tragedy that doesn’t make headlines. No fraud. No scandal. No catastrophic product failure. Just a slow, invisible accumulation of risk — until one day, the whole structure collapses under its own weight. It happens when …

When Excellence Breeds Failure

Why Your Best Team Might Be Building Your Worst Disaster Picture this: A talented leadership team. Top-tier credentials. Flawless execution. Every metric trending green. And yet, five years later, the company is fighting for survival—or worse, gone entirely. This isn’t a story about incompetence. It’s something far more insidious. It’s about intelligent people trapped inside …

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