I won’t argue that this is absolutely true, but my evidence suggests that there were lots of us in the US who were forced by the environment to take things up a notch.
Here is an article that I wrote for the Jamaica Gleaner that spoke to this topic.
(Please forgive the typo in the online headline…) Click here to see the article online: http://jamaica-gleaner.com/gleaner/20101205/business/business8.html
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