Sometimes, good ideas for new products and services include the seeds of their own destruction. How can this problem be discovered and prevented, thereby ensuring the success of your latest, greatest idea?
As a company innovator you are excited. Your original concept has taken off with higher-than-expected sales or conversions. Customers are buying because you uncovered an unmet need before anyone else.
While congratulations are in order, it’s also a dangerous moment because you are entering uncharted …read more
Source:: How to Scale Up a New Innovation