Most leaders know how important it is to inspire employees. However, their favorite tool, a corporate vision statement, is fast becoming an artifact of a time when trite clichés used to work. Today, these statements all sound the same so everyone ignores them. Perhaps your company should supplement your own with a “backcasted” matrix developed during its next strategic planning retreat.
When vision statements became popular the intent of its proponents was pure. An organization needed …read more
Source:: How to correct your company’s vague, cliché-ridden vision statement